Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking without Thinking
Free download. Book file PDF easily for everyone and every device. You can download and read online Blink: The Power of Thinking Without Thinking file PDF Book only if you are registered here. And also you can download or read online all Book PDF file that related with Blink: The Power of Thinking Without Thinking book. Happy reading Blink: The Power of Thinking Without Thinking Bookeveryone. Download file Free Book PDF Blink: The Power of Thinking Without Thinking at Complete PDF Library. This Book have some digital formats such us :paperbook, ebook, kindle, epub, fb2 and another formats. Here is The CompletePDF Book Library. It's free to register here to get Book file PDF Blink: The Power of Thinking Without Thinking Pocket Guide.

Blink introduces us to the power of thin-slicing by way of example. In no more than 15 minutes of observation, Gottman can predict with 90 per cent accuracy whether a couple will be together in 15 years. Or consider how an art expert thin-sliced a year-old Greek statue in the blink of an eye and was able to tell it was a fake. Or consult the retired soldier whose thin-slicing intuition can outwit the supercomputers of the US Armed Forces. The great thing about thin-slicing, argues Gladwell, is that we can all do it, especially when it comes to thin-slicing each other.

Evolution has honed our social intelligence, allowing us read people accurately based on fleeting first impressions — which is why speed dating and chatroulette might actually be a good idea. But how can marketers harness the power of thin-slicing to cut through data smog and make smarter decisions? Our conscious mind is the tip of the cognitive iceberg, and what we feel as intuition is really the result of unconscious rapid cognition, fast and frugal information processing that goes on subliminally.

Thin-slicing harnesses this powerful adaptive unconsciousness, allowing us to make smart decisions based on minimal information and minimal deliberation. Just thin-slice it. For experienced marketers with a proven track-record, this may indeed be the smart option. However, Gladwell warns us that experience and expertise are preconditions to effective thin-slicing; untrained intuition leads to bad decisions based on prejudice, bias and stereotypes.

Which is why it often makes sense to seek advice from category and industry experts to inform task at hand. In the blink of an eye, a single expert can usually tell you more than a mountain of survey data. Rather than ask for explicit feedback as you would in a survey subject to a whole host of research biases such as self-censure and social-desirability biases , the IAT measures feedback implicitly and directly through the time it takes for consumers to complete thin-slicing tasks researcher resources.

Head over to the Project Implicit site , and take a test to find out just how — behind the veil of political correctness — racist, sexist or ageist you really are — and then talk to your research agency about using the IAT for concept testing and attitude measurement. Or Sign In With.

  • Treating Bulimia Nervosa and Binge Eating: An Integrated Metacognitive and Cognitive Therapy Manual.
  • Shop now and earn 2 points per $1!
  • Observer review: Blink by Malcolm Gladwell | Books | The Guardian.
  • More Reading & Viewing!
  • Blink: The Power of Thinking Without Thinking.

Sign in with Facebook. Create New Account. First Name. Last Name. Sign Up for Newsletter. Date of Birth. Confirm Password. Create an Account. Forgot Password. Please enter your email address below to receive a password reset link. Go back. Overview Similar Items Details Reviews.

This site uses cookies to ensure we give you the best experience on our website. Click 'Accept' button to agree to our use of cookies to collect data. News videos. Explainer videos. Sport videos. Money transfers. Health insurance. Money Deals. The Independent Books. Voucher Codes.

ADVERTISEMENT

ykoketomel.ml - Buy Blink: The Power of Thinking Without Thinking book online at best prices in India on ykoketomel.ml Read Blink: The Power of Thinking Without. ykoketomel.ml - Buy Blink: The Power of Thinking without thinking book online at best prices in India on ykoketomel.ml Read Blink: The Power of Thinking without.

Just Eat. National Trust. Premium Articles. Subscription offers.

Search form

Subscription sign in. Read latest edition. UK Edition. US Edition. Log in using your social network account. Please enter a valid password. Keep me logged in. Try Independent Premium free for 1 month See the options. You can form your own view. Subscribe now.

SUNetID Login

Enter your email address Continue Continue Please enter an email address Email address is invalid Fill out this field Email address is invalid Email already exists. Update newsletter preferences.

References

Comments Share your thoughts and debate the big issues. Join the discussion. Please be respectful when making a comment and adhere to our Community Guidelines.

The two seconds of truth

Little, Brown and Company. Paul J. Life Well Balanced. The term blink refers to the blink of an eye, that is, to a very short moment that leaves no time for conscious consideration of alternatives before a decision takes place. Mystery solved!

Create a commenting name to join the debate Submit. Please try again, the name must be unique Only letters and numbers accepted. Loading comments Please try again, the name must be unique.

Lessons from Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Cancel Post. There are no Independent Premium comments yet - be the first to add your thoughts. Follow comments Enter your email to follow new comments on this article. Thanks for subscribing! Vote Are you sure you want to submit this vote?

Blink. The Power of Thinking Without Thinking. By Malcolm Gladwell

Submit vote Cancel. You must be logged in to vote.

  • Malcolm Gladwell.
  • Jerusalem Poker (The Jerusalem Quartet, Book 2).
  • The Next Big Story: My Journey Through the Land of Possibilities.
  • Blink: The Power of Thinking Without Thinking | Madison Public Library.
  • Blink: The Power of Thinking Without Thinking | book by Gladwell | ykoketomel.ml.
  • Cyber Policy in China (China Today).

Report Comment Are you sure you want to mark this comment as inappropriate? Cancel Flag comment. Subscribe to Independent Premium to debate the big issues Want to discuss real-world problems, be involved in the most engaging discussions and hear from the journalists? Try for free Already registered?

Blink: The Power of Thinking Without Thinking

Log in. Flag comment Cancel. Delete Comment Are you sure you want to delete this comment?