Paid Attention: Innovative Advertising for a Digital World

Paid Attention : Innovative Advertising for a Digital World
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Play Sample. Give as a Gift Send this book as a Gift! Book Rating 2. Remove From Cart. Publisher: Brilliance Audio Date: March Duration: 6 hours 28 minutes. Similar Titles.

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This title is due for release on March 20, Please Log in and add this title to your wishlist. We will send you an email as soon as this title is available. The principles can apply to any business.

Paid Attention: What You Don’t Know About Advertising Can Cost You

I have actually changed my usual brand just because the advert that I was exposed to insulted my intelligence. I will buy from a company that does not advertise over one that does. My philosophy behind that is that if a product is superior, advertising is unnecessary.

I understand your point. Word of mouth is stronger than anything a 3rd party will tell you about a product or service. That being said, advertising does have its place, especially when launching a product or new feature. The key is figuring out when to do this without drawing the inattention or anger of the potential customer!

Advertising has always been a tricky matter. You really have to test it if it will convert. Sure, you can make some assumptions.

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[PDF] Paid Attention: Innovative Advertising for a Digital World

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