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In the field of marketing, market information is used to identify market opportunities, and solve problems, evaluate marketing action and the understanding of the marketing process is improved. Shine Communication while designing their campaigns for their customers intensively study market changes as well as every aspect of the society and are able to understanding behavior of their customers.
The company has a passion for researching. The company also uses Evaluating Results in Integrated Campaigns ERIC , evaluation system which focuses on consumer perception, sentiment and behavioral change for measuring the outcome of communications campaigns, rather than simply the output of activity Shine Communications, Every business sets its objectives based on the vision and mission of the company.
The objectives set may be short term or long term. Based on this statement the company aims to build an atmosphere in the business where every employee is given a chance to out shine. Shine Communications has an objective to move more closer to its customers so as to deliver customary service to them. To fully satisfy its customers, Shine Communication has look into the deepest level of specific satisfaction. In order to suit to the present day demand Shine Communication plans to customize its distribution channels.
These objectives are set in the month of July every year. As per the recommendation to venture in the field of market research it is necessary that the company makes changes in its business plan to accommodate the same. To incorporate this change the company firstly has to develop a methodology to conduct the researches. The company has to understand the ways and means of gathering information and evaluate the outcomes of this gathered information. Based on the success of the outcome the methodology can be adopted.
Further, the company has to recruit efficient human resources necessary to do the work related to market research.
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Last but not the least a new business plan needs to be developed to promote new business area to in the market. As the company is already in the field of communication and PR it can use its skill to market this to the existing customers as well as the new customers. Action plan help the business to understand what needs to be done first Cawsey, et al. It is basically prioritizing the actions to be taken to reach the goal. Action plan starts with listing the goals that needs to be achieved, prioritizing the tasks, recognizing the steps needed to reach the goals with the responsibilities and delegation of powers, preparing a contingency plan.
For Shine communication to venture into the market research business, the company first needs to identify the best methodology the company can choose to collect information about the company from direct contacts. The next step is to depend on small and medium scale groups to gather information.
Finally the company can use their social media activities in order to collect information. This information needs to be dealt to understand the best methodology for collecting information and finalize it. The company also should have a specific time frame to do all these activities through assigning the responsibilities to the existing employees. Based on the results the company can recruit future employees with the specific skills who can work full time on these assignments. Meanwhile the existing staffs should also work on promoting the new business venture to a greater height.
The change not only affects the development of the organization but also the environment in which it operates. However the success of the new venture also depends on the new team that will be recruited. But since Shine Communication has always been a place where team spirit is encouraged and the company is well known for the same it would not have much impact on the employees.
Even if the changes are done the intension of implementing the change is to create a better work place and work environment Williams, At Shine Communication the proposed changes can have impact on the business as well as the staffs. By venturing in to the field of market research, Shine Communication business will receive a new dimension towards the success. The business will bring in more profits as the company will focus on the local as well as the national customers.
Further, as the employees grow and develop their confidence in the new field performance will further improve. Change is inevitable but most organization employees resist change. It is necessary as the change is implemented in the organization employees are more flexible on the new projects and be willing to learn the new tasks without any hesitation. The existing employees should also be trained on the business to perform the operations required in the field of market research.
It is necessary the tea spirit is maintained through efficient leadership during this change implementation process by CEO Rachael Bell. There needs to be more of open forums where the problems encountered during the change implementation are put forth by the existing and the new staff and the management handles them effectively taking necessary actions.
Any policy or business plan change brings with it a wide range of improvements with it. Changes can leads to changes in the policies of the business, impacting management and can also have an impact on the employees as well. While bringing in changes it is necessary that the impact of these changes are kept low on the business functions and performance and also on the management and their staffs.
Competition among the existing and the new stffs can increase rivly leading to failure in the performance of the team. The company has to take necessary step to keep up the spirits of all employees such that they as a team work towards the success of the change implemented.
After the completion of each task the action plan has to be updated this will help the company to know its progress on the implementation of proposed changes. During implementation of change, the company also should have control measures to handle any deviations. There should also be documents and records of the deviation and how these were controlled or minimized. Graham East rated it liked it Aug 29, Patrick rated it liked it Aug 14, David Hoffman rated it really liked it Sep 21, Mohamed Ibrahim rated it really liked it Sep 14, Abiodun Samuel rated it really liked it Jan 10, V Narayanan rated it liked it Sep 21, Robert rated it it was ok Sep 21, Calm Positive rated it really liked it Sep 21, Raul Gil Marquez rated it really liked it Aug 24, Eugene added it Apr 22, Shane Duffy added it Mar 04, Dunja Radulov marked it as to-read Mar 22, PurplyCookie marked it as to-read Apr 18, Charli added it Oct 07, Jorge marked it as to-read Jan 24, Franco marked it as to-read Dec 15, Makhudu marked it as to-read May 26, Vickie Truelove marked it as to-read Jul 22, Lily Marfisi added it Jan 28, Nayda Morales marked it as to-read May 25, Sarveen Chester is currently reading it Jul 19, Lucky Alok is currently reading it Aug 31, Aman Koundal marked it as to-read Oct 06, Tabatha added it Feb 24, Chioma Chukwura added it Jun 02, BookDB marked it as to-read Oct 07, Alireza marked it as to-read Dec 14, Monica marked it as to-read May 11, Claudia Antas marked it as to-read May 18, Catherine S.
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